It is believed that every "homeowner" has encountered various annoying issues at home, whether it's uneven floors, cracked tiles, leaking ceilings, peeling walls, and many other problems that trouble home lovers. Before you know it, you feel that your home needs a major protective overhaul to restore its beauty and happiness, allowing it to stay with us for a long time. "Crocodile," a 100% Thai construction material brand that has grown alongside Thai people for over 32 years, recognizes and understands the issues that every homeowner faces. Thus, it has taken real insights from home lovers to create a communication gimmick through a realistic advertising campaign featuring the catchy phrase "There are many home problems... Crocodile has more solutions." This showcases the comprehensive lineup of products for construction, including innovations in tile laying, grout, construction chemicals, and Crocodile paints, which are ready to address all construction, repair, and decoration needs from the foundation to the roof. All Crocodile products undergo a development process under the slogan "Innovation for Your Family’s Happiness - Building Innovations for You and Your Family"

From insights to the campaign concept "There are many home problems... Crocodile has more solutions," featuring the main character, Brother Crocodile, who is ready to "gobble up" and "solve" every home issue.

The advertisement in the campaign "There are many home problems... Crocodile has more solutions." delves deep into insights gained from understanding the problems of home lovers, whether it’s construction or repairs in every aspect. Naturally, those involved in home construction have many needs and issues that are "very numerous." These range from basic repairs like warped floors, swollen flooring materials, or exploding tiles, to peeling walls, rainwater leaks around door and window frames, and cracked plaster walls, to leaking roofs causing stains on ceilings, among many others. However, every problem can be solved with the solutions and products from "Crocodile" that cover "more than enough."

For those building a new home, renovating, or decorating, choosing construction products that meet the needs of each type of work with innovation and care for residents and the environment, which are reliable and produced to high standards by the brand "Crocodile", will help builders work more easily, achieve beautiful and durable results, and complete projects on time, ensuring smooth handovers to homeowners while preventing budget overruns.

Mr. Worapoj Tangmanuswong, Assistant Managing Director of Marketing at Crocodile Corporation Co., Ltd. stated, "Today, we want to create awareness among our customers that the Crocodile brand is not just about cement adhesives or grouts; we have a complete range of products ready to handle every construction task from the foundation to the roof. At the recent Architect'67 event, we presented the concept of 'Jorakay Expert' to showcase our expertise and the full range of products developed under the idea of 'Building Innovations for You and Your Family.'"

"The new advertising campaign is part of our larger marketing campaign this year. Previously, Crocodile has been very successful in creating viral TVC ads through easy-to-understand communication that directly reaches our target audience. The campaign "There are many home problems... Crocodile has more solutions." presents a storytelling format that reflects the issues every homeowner faces, depicted through real-life scenarios during home inspections that often end with sticky notes detailing various problems all over the house. Crocodile has conveyed the situation of "many home problems" with clear, straightforward communication that resonates with Thai audiences, making it relatable and engaging, culminating in the brand's signature featuring the main character, 'Crocodile,' appearing at the end. However, this time, Crocodile has evolved!!! We have infused a modern graphic art style into Crocodile, along with the abundance of solutions and products that exceed homeowners' expectations, creating a new character for Brother Crocodile ready to tackle every overwhelming problem, to raise awareness that the brand has a vast product lineup that meets all needs for repairs, construction, and enhancements, covering the entire home, in line with the slogan: Use Crocodile to protect your home together.

Creating a buzz about "abundance" before launching the campaign The fun of this campaign began with a clever idea where many may have seen sticky notes filled with descriptions of issues like cracks, leaks, and uneven floors on Crocodile's social media channels, creating curiosity about real home problems. This is to communicate that "Crocodile" truly understands the insights of these issues and brings them to light for everyone to see that, in reality, construction can have "many problems" if we do not choose quality construction products or products specifically developed for those tasks. All of this connects to the core message of the campaign "There are many home problems... Crocodile has more solutions." and tells consumers that "Crocodile" has products and solutions that are "more than enough" to cover every problem and need of your home, with the new version of "Brother Crocodile" as the narrator.

With the abundance!! of Crocodile, we are ready to step into the market as a comprehensive leader in construction chemicals. Currently, "Crocodile" has a range of construction chemicals that cover all aspects of work, with highlights on 4 product groups: 1) Foundation and Structural Protection including waterproof cement products for various surfaces, epoxy adhesives for bonding materials, release agents, curing compounds, bonding agents, etc., especially new products like Crocodile GP Grout and Crocodile Epoxy Seal. 2) Floor and Road Protection covering repair mortars, waterproofing coatings, leveling materials, etc., with new products like Crocodile Floor Smooth Patch and Crocodile Road Fix Express. 3) Wall Protection including plastering and decorative materials, adhesives for bonding materials and joining wall panels, reinforcing mesh, and various filling materials, with interesting new products like Crocodile Skim Coat Smooth and various paint products. 4) Roof and Deck Protection featuring waterproof cement and sealing products for leaks, structural repair mortars, and various bonding agents, with standout products this year being Crocodile Flex Shield, Crocodile Roof Shield, and Crocodile Seal Tape.

"Crocodile" releases advertisements through various channels, both online on Crocodile's platforms such as TikTok, Facebook, and YouTube, as well as offline, to ensure that all consumer groups are aware of and understand the brand's communication about its abundance!

Mr. Wikit Kanchai, Assistant Managing Director of Domestic Sales at Crocodile Corporation Co., Ltd. added, "Crocodile" continues to develop innovations in product lines, tile laying products, construction chemicals, and Crocodile paints relentlessly to deliver quality products to consumers. You can experience the abundance of Crocodile in the campaign "There are many home problems... Crocodile has more solutions." at "Jorakay Shop" along with point-of-sale media at capable retail outlets, providing comprehensive construction products and reaching consumers nationwide. This campaign will help home lovers find quality products that meet their needs and perfectly address the requirements of builders for all types of construction projects. This year, the brand "Crocodile" aims for a revenue target of around 4 billion baht, and the company is confident that the campaign "There are many home problems... Crocodile has more solutions." will be another important marketing tool that will help the company achieve its growth targets."

For home lovers facing various home issues, whether big or small, no matter how many problems there are, there's no need to worry. Just think of Crocodile, ready to tackle every overwhelming issue with the campaign "There are many home problems... Crocodile has more solutions." You can follow the stories of abundance! of the Crocodile brand on Facebook: Crocodile – JORAKAY or on the website https://www.jorakay.co.th/

Watch the new advertising campaign "There are many home problems... Crocodile has more solutions." at https://www.youtube.com/watch?v=6DM7t8s-Fo8